VISUAL UNIVERSE - NEGÓCIOS GLOBO
During my time at Globo, I developed visual communication systems and presentation frameworks for marketing, sales and business intelligence teams across multiple products and commercial initiatives. The work involved creating scalable visual toolkits that preserved Globo’s strong brand recognition while giving each product, campaign and business unit its own distinct visual identity and communication language. These systems included key visuals, presentation templates, typography, iconography, color structures, graphic assets and communication guidelines designed to support high-volume internal and external communication across fast-moving commercial environments.
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