Globo Upfront was a large-scale brand experience designed to
bring Globo's vision, content, and market leadership to life.
bring Globo's vision, content, and market leadership to life.
I led the creative direction across the entire project, developing the event's visual identity and bringing it to life through environmental graphics, videomapping, kinetic installations, branded experiences, communication assets, and event activations.
The challenge was to transform a large-scale, multidisciplinary production into a cohesive brand experience while coordinating multiple creative, production, and technical teams, maintaining consistency, quality, and strategic alignment from concept to delivery.
The result was an immersive and highly engaging brand experience that reinforced Globo's market leadership and created memorable moments throughout the entire event journey.
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Agência: Propague 3D: Johannes Georg
