The concept was built around the “Jeitão SIMPAR”: a set of cultural statements turned into graphic artworks. Each poster combined strong typography, symbolic imagery, and layered color compositions designed to react under cyan and magenta lighting. Depending on the light incidence, certain words, textures, and visual details would either appear, disappear, or shift in perception, creating an optical effect throughout the space.
Instead of treating the event graphics as simple signage or decoration, the project was designed as a gallery-like tunnel of posters, transforming the company’s values into bold visual pieces inspired by vintage screen-print aesthetics.
This interaction between message, light, and image transformed the posters into more than communication pieces. They became immersive objects inside the event environment, encouraging people to stop, look closer, take photos, and remember the company’s cultural messages through a sensory visual experience.
The result was a collectible and highly instagrammable visual system, capable of turning corporate culture into a memorable spatial experience.
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Agência: Propague
