Developed in collaboration with the public affairs agency Antakly, this project explored a new positioning and visual identity concept for Brazil’s National Agency of Petroleum, Natural Gas and Biofuels. The proposal imagined a strategic transition from ANP to ANC: Agência Nacional de Combustíveis e Energias Renováveis, reflecting a broader and more future-oriented role in the energy sector.
The main challenge was to create a corporate identity capable of communicating institutional credibility while signaling transformation, innovation, and the growing relevance of renewable energy. The visual solution was built around a bold geometric symbol with softened corners, combining the sharp energy of a lightning bolt with a layered structure that also suggests stacked solar panels.
The result is a modern and energetic identity system, supported by a vibrant color palette, clear typography, and a flexible visual language designed to represent a more contemporary, accessible, and future-facing energy agency.
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