The main challenge was to expand Ludoverso’s existing identity into a visual universe where its character could truly come to life. More than creating a graphic system, the goal was to build a playful and immersive background world for the brand, allowing the Ludoverso creature to exist, move, and coexist across different fantasy environments inspired by the culture of board games.
From the original logo, I developed a diverse set of illustrated backgrounds, visual elements, color combinations, and graphic compositions that could transport the character into different planets, scenarios, and game-inspired worlds.
From the original logo, I developed a diverse set of illustrated backgrounds, visual elements, color combinations, and graphic compositions that could transport the character into different planets, scenarios, and game-inspired worlds.
The result was a flexible and highly playful brand universe, designed to make Ludoverso feel more alive, expressive, and engaging across print, apparel, social media, and educational materials.
Thanks for watching!
